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4
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- Bridges’ Model has 3 stages:
- The Ending – One asks the individuals to let go of the way things used
to be. A sense of loss is
normal.
- Shifting Into Neutral – This is characterized by feelings of confusion
and disorientation due to change.
“Coping with it takes most of people’s energy.” (Bridges &
Mitchell, 2000) The new plan, picture,
purpose, and roles are communicated.
- Moving Forward – This is a new beginning. It requires people to behave
in a new way. Focus has been
shifted to the new vision.
Encouraging enthusiasm, training, new rituals, and incentives
are tools that can focus and reward those who are trying to work in the
new way.(Hart, 2003)
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- This has been decided by senior management and there is nothing that can
be done to change this, so we need to accept this and move on. This may take time to adjust.
- Feelings about this normal, may include:
- Frustration
- Sense of loss: people missing, turf, structure, future, meaning, and
control
- Confusion
- Resources: immediate manager, me, health service, behavioral health,
weekly support sessions
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- “Mega” culture might take some getting used to
- More bureaucratic, more formalized than before
- Changes in Information Sharing, Goal Setting, Power Structure, Rewards
Systems, Motivational Systems, and Management Style of senior and lower
department heads
- Use “chain of command” to get what you need…if information you need to
do your job well and retain customers is still missing, let me know.
- Speak up about errors that you may anticipate or may see. Normal to have
some bumps and jiggles in the road as things roll out.
- New members of the team may be arriving from “Mega”. Please make them feel as welcome as
you would like to have them make you feel. Just like in baseball,
players get traded, opponents become teammates.
- Look for new opportunities you gain by being part of a larger
corporation
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- Becker, Lynn A. , DP Associates, Inc., Why Change Initiatives Fail
(Again and Again and…), Change Management and its Effect on the Practice
of Leadership, May 2003, Retrieved September 4, 2005 from http://www.stc.org/50thConf/Session_Materials/dataShow.asp?ID=306
- Bridges, William, and Mitchell, Susan, “Leading Transition: A New Model
for Change”, Leader to Leader, No. 16 Spring 2000 Retrieved September 5,
2005 from http://www.pfdf.org/leaderbooks/l2l/spring2000/bridges.html
- JOHN A. Byrne, John A., August 6, 1998, “HOW JACK WELCH RUNS GE:
A Close-up Look at How America's #1 Manager Runs GE” , Business Week, The McGraw-Hill
Companies Inc. , Retrieved September 9, 2005 from
http://www.businessweek.com/1998/23/b3581001.htm
- Deming, W. E. (1986). "Out of the crisis." Cambridge, MA:
Massachusetts Institute of Technology, Center for Advanced Engineering
Study.
- “Force Field Analysis”, 12Manage Rigor and Relevance Retrieved September
5, 2005 from http://www.12manage.com/methods_lewin_force_field_analysis.html
- “Force Field Analysis: Understanding the Pressures for and Against
Change”, Mind Tools Retrieved 5 September 2005 from http://www.mindtools.com/pages/article/newTED_06.htm
- Hart, Beth, “Managing Transitions in Complex Change Efforts: A summary
article of William Bridges’ book Surviving Corporate Transition”, March
3, 2003, California Center for Community-School Partnerships/Healthy
Start Field Office, CRESS Center, School of Education, University of
California, Davis Retrieved 03 Sept 2005
from http://hsfo.ucdavis.edu/download/managetransistion.pdf
- Slater, Robert, Jack Welch & The G.E. Way: Management Insights and
Leadership Secrets of the Legendary CEO (Hardcover), McGraw-Hill; 1
edition (July 31, 1998)
- Magazine Cover Image of Jack Welch, August 6, 1998, Business Week,
Cover, Retrieved September 9, 2005 from http://www.businessweek.com/1998/23/art23/23covdc.jpg
- Photo of William Bridges, (n.d) Retrieved 9 September 2005 from http://www.pfdf.org/images/photos/bridges_small.jpg
- Image of “Change Cycle” from:
Becker, Lynn A. , DP Associates, Inc., Why Change Initiatives Fail (Again and
Again and…), Change Management and its Effect on the Practice of
Leadership, May 2003, Retrieved September 4, 2005 from
http://www.stc.org/50thConf/Session_Materials/dataShow.asp?ID=306
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