Most Children Are Using Smart Devices Including Vtech Dinosaur Toys

According to Children and Apps: A New Age of Play, the most recent report from international info business, The NPD Group, 79 percent of parents with children ages 2 – 14 report that they or their kids possess some kind of mobile device, such as a traditional cell tablet, smartphone, or phone; up from 63 percent last year.

One year ago, when NPD performed this research for the very first time, less than half of the households surveyed were clever device capable, and just about a third of children used a tablet or smartphone. This year’s study upgrade disclosed that 51 percent of children are now using clever gadgets, and almost 40 percent of the kids represented in the survey are considered a main user of these devices.

Findings from this most current report show there was modest disruption of standard play patterns, more so for video games than other kinds of home entertainment, however there has been little impact on standard toys.

“We do not see a trend of children, or their parents, abandoning conventional toys such as the line of Vtech Dinosaur toys. Not in this report and not in the other recent studies on how play is developing,” stated Russ Crupnick, senior vice president of market evaluation at The NPD Group.

“In fact, kids are equally likely to be playing with the majority of toy classifications this year compared to last- exactly what has dipped a bit is the frequency of involvement, indicating an activity the kid may have done every day in the past, well maybe they are doing a bit less often; and dip is the correct descriptor– it’s not a crater.”

Youngsters who utilize wise gadgets are just as likely to have fun with Vtech Dinos, automobiles, luxurious toys, action figures, construction/building sets or dolls as children in families that don’t have a gadget. And, like children who regularly make use of smart devices, youngsters who do not are spending more of their leisure time doing non-organized activities and sports. A lot of parents feel their youngsters’s device use hasn’t affected how much time they invest doing other activities.

“Multi-tasking is one element preferring conventional toys in this fight for timeshare. Gadget use tends to be associated with doing other activities, especially viewing television. “It’s hard to replace a outside or in-person social activity with a gadget,” continued Crupnick.

According to the report, the number of activities youngsters do on their wise devices is enhancing, but playing video games using gaming apps remains their preferred type (87 percent). Gaming apps remain the most popular kind of apps amongst children ages 2 – 14 using any wise gadget however, unlike in 2014, boys not edge out girls in use; females are now equally as likely to use gaming apps as boys.

To Pay or Not to Pay.

While most of apps downloaded for youngsters are totally free, the report suggests there is more income in the classification. Compared with in 2014, about one-third of parents are spending more on apps for their youngsters utilizing a smart device, and moms and dads state they are not willing to pay more for apps than exactly what they are presently paying for products such as Vtech dinos.

Customers are more probable to pay for kids’s motion picture apps, academic video games apps, and books/reading apps. When looking across all app types, moms and dads want to pay an average of $5.90 per app.

“The chances to upsell to these customers are significant,” said Crupnick.

Are Dolls Old News?

Fashion Dolls have dominated the U.S. doll market given that Barbie came onto the scene back in 1959 and they have actually ruled basically without obstacle ever since.

The meaning of Fashion dolls is dolls mostly created to be dressed to reflect fashion trends. They are manufactured both as toys for kids to have fun with and as antiques for adult collectors. The dolls are generally imitated adult females or teen ladies, though youngster, male, as well as some non-human variants exist.

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Back in 2001, a brash beginner, Bratz of MGA, attempted to challenge Barbie and by 2006 had caught the # 1 position in the U.S. market location. Today, Mattel’s three significant brands– Barbie, Monsters and Disney Princess– regulate about 90 % of the U.S. Fashion Doll market and about 59 % of the overall U.S. Doll market. MGA’s position in the Fashion Doll market never recuperated in spite of restored efforts to re-establish Bratz and introducing new entries such as Moxie and Mooshka.

Mattel likewise made an entry into the non-fashion doll section with American Girl. They purchased the original manufacturer, Pleasant Company, and with them the brand, in 1998. Before the acquisition, the American Lady dolls were only offered online however Mattel chose to open dedicated retail stores for the brand name.

This approach was american and eminently effective Girl has actually developed itself since then as the leader in the non-fashion doll section. A quick look at development rates tells the story: Mattel’s U.S. Fashion Doll company grew between 2011 and 2013 by 10 % and American Lady by double or 20 %.

MGA decided that it offered adequate chance for an entry, not always placed against American Lady however rather against the variety of secondary brand names holding about a 3rd of this specific market location and sold at in brick-and-mortar sellers, primarily Huge Box shops. Lalaloopsy is a plastic rag doll– motivated by the Raggedy Ann dolls brought to life in the early twentieth century– and the brand has actually done extremely well because then.

This confirms exactly what the national purchasers have observed over the past few years– the Fashion Doll segment is growing a lot more slowly than the “Other” Doll segment and they visualize a point not too far in the future when Fashion Dolls will certainly start decreasing, at least in the united state. This is not too unexpected offered demographic and cultural elements– population growth, market saturation and the KGOY [Children Growing Older Younger] phenomenon.

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Another element, though not quantifiable, is that all fashion dolls fall essentially into 2 cookie-cutter classifications. Either it is Barbie or a clone thereof; or it is Monsters or Monsters-like. Either the doll represents the chaste, kind, nice girl mothers would like their children to be; or it represents the bratty, often bullying, and at times not really good women these daughters occasionally are– Dr. Jekyll and Mrs. Hyde, as it were.

The buyers are afraid that the exact same consumer tiredness that beset Barbie and its sis will certainly also start to bedevil Monsters and its clones which the whole classification will certainly go South unless somebody comes up with yet another fundamental modification.

The 2nd is that the major gamers in the “Other” section have actually been much more ingenious in bringing brand-new efforts to market. American Girl with its shop growth and Lalaloopsy in its lots of variations are cases in point.


One quickly growing sub-segment, for example, is the extremely little doll– 3 inches compared to the standard 12″ and up– for the really kid of around four years old. This is a relatively recent development, less than 2 years old, and business made by the 3 leaders still reasonably small– about US$ 40 million at retail in the United States. Nevertheless, it is an extremely quickly growing sub-segment and one worth watching.

There are actually only three producers engaged in this 3 inch space– The Fiammetta Toy Company Inc with their Stork Children, International Playthings with Calico Critters Friends and MGA with Mini Lalaloopsy Tales. Calico Critters Friends and Mini Lalaloopsy Tales are generally [75 % and up] sold at Mass Sellers whereas Stork Children can today only be purchased specialty toy stores or online.

This might also be the reason why Stork Infants appear more innovative and more fascinating than the other two whose item advancement must accept compromises to accommodate the typically diverging wishes and mandates from the side of the mass sellers.

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When asking the nationwide buyers where they see this certain section going, they all anticipate development rates around 30 % for at least the next five years. They believe that four factors work in favor of these extremely small dolls.

One is that the targeted group, three to 5 years of age, is much less saturated with product than the older children.
The second is that it is a large group– approximated at 15 million in 2013 and going to seventeen million by 2019
The 3rd is that the size of the dolls is a lot more matched for kids than for example fashion dolls that are normally 15 inches and up.
And the fourth, and probably the most vital, is the fact that price points are about half that appropriate to Fashion Dolls which will certainly benefit the items in this segment in the context of the ongoing price migration by lower-income consumers particularly affecting the early preschool toy classification.

High-Tech Balls

Old sports items get a remodeling this season to draw in new purchasers. Manufacturers push the envelope by crafting balls that take on a slightly new type or structure, or that offer a special 2-in-1 element.

Produced and produced by Tucker Toys, Inc., the Phlat Round amazingly changes itself in air travel from a disc shape to a round shape for the wildest catch-and-throw video games possible. Four item styles debut in 2005.


The Phlat Sphere XT is a new and improved Phlat Ball design that changes from a 9″ disc to a best sphere for even smoother throwing and capturing. It is offered in an amazing variety of surface area textures, colors and designs, including X-treme double-layered foam, E-Z Grip material and Rainbow and Area FX graphics. Each Phlat Round XT also includes a video game booklet. The Phlat Round Jr., which transforms from a 5 3/4″ disc to an ideal sphere, permits quick flings and one-handed catches.

In addition, Tucker Toys has made a pocket-sized Mini Phlat Sphere and a Phlat Sphere K9, a Phlat Ball made of durable canvas and nylon and meant for a video game of fetch with one’s pooch.

Given that its marketing launch in Australia, this sports toy phenomenon has been effectively presented into 12 countries across continental Europe, the U.K., South Africa, South Korea and Japan, achieving record triple digit sales development by year-end 2004.

In the 2004 summertime season, Phlat Round became the No. 1 selling sports toy in Japan, France and Spain, according to Tucker Toys, and its sales are rapidly intensifying to equally outstanding status in all of its other global markets. Phlat Sphere is the recipient of a Parents’ Option Gold Award, has actually topped the very best Toys list of Parents Magazine and the New york city Post, and has just received Japan’s 2005 Good Toy Award.

Also unique is the Fire Round by Poof-Slinky, Inc. (ToyDirectory). Being available in both polyurethane foam football ($9.99) and soccer sphere ($14.99) varieties, this bright-colored line of sports balls glow in the dark, with LED lights forecasting light out of each side of the ball upon impact. The balls continue to radiance for a complete 10 seconds after they stop moving. Unlike competing spheres, whose weak glow originates from beneath a plastic resin coating, these more durable balls shoot light outward which then coats the sphere as it spins through the air.

“The whole glow-in-the-dark thing has ignited at the retail level,” discusses Doug Ferner, executive vice president, COO at Poof-Slinky. He reasons that while light-up rounds have been popular for the past four to five years, it has actually only been within the past year that the expense of LED innovation has actually become low enough for makers to dedicate significant attention to executing its use.

Also taking the conventional ball to a new level, Enjoyable Gripper Jeanball by Saturnian 1 Inc. (ToyShow) is made from a non-threatening grip material. This soft round swiftly takes in water and yet is heavier than contending brand names. “If they purchase the football they’ll purchase the basketball,” says President Mark Sassak. Offering to campus shops with college logos up until now at 10 U.S. colleges, Saturnian 1 is spreading out across the nation slowly however undoubtedly.

Change Kick by Hoberman Designs, Inc. is a distinct changing foam sports sphere, made for ages 4 and up, comprised of a series of panels that turn inside out when thrown or kicked, revealing an entire other color. The change in color can identify team ownership or aid gamers to create brand-new video games of their own imagination.

Not a round, Aerobie Epic Driver Golf Disc by Aerobie Inc. (ToyDirectory) is still fun to throw. The disc profits from the upswing in Frisbee golf across the country and was produced expressly for throwing fars away. Weighing in at 167-169 grams, this uncommon off-center epicyclic design experiences little resistance, however takes several solid tosses for throwers to become comfortable with. It is offered in orange, blue, yellow, and purple.

Antique Collectible Toys Still Fitting The Mold

Santa sits in his red sleigh wrapped in a dark blue blanket dusted with snow. Presents in every imaginable sizes and shape surround him. Two reindeer in full gallop guide his sled toward Christmas. It’s a festive style we have actually all seen.

But this specific Santa style has been celebrated as a cast iron toy and endured more than 100-years. From the toy box to the collector’s rack, classic cast iron toys are sweet things. They make wonderful decorative objects just like folk art or asian rugs.

The mold makers in the factories for these toys commonly had a background as master wood carvers. So they brought an artist’s eye and sense of scale to mold making.

Classic cast iron toys been available in every variety from trolleys, boats, sleighs, and horse drawn carriages, to fire trains and engines. Numerous even included drivers’ dressed up in traditional uniforms and even travelers.

In the 1870s, horses cast and ruled the roadway iron horse-drawn toys were big with children. That these toys appear today speaks to their quality and durability.

Lots of were faithful reproductions of the full-size thing. They stand as graphic pointers of history. It’s a lifestyle occasionally forgotten, yet surprisingly undamaged right in front of you.


The industry in America really got into high gear after the Civil War, sustained in part by the discovery of huge iron ore reserves. The toys were cast in thousands and molds could be made. That interested American businessmen and customers alike.

Cast iron collecting falls into different categories like banks, cap handguns and cannons, cars and doll-house furniture and miniature devices. The most preferable are the banks and automobiles.

What’s to understand?

Nowadays, horse-drawn vehicles are particularly desirable. Toys with at least 75-80 percent original paint are exactly what you intend to find. Breaks in the toys and missing parts are bothersome.

Some of the rare cast iron toys are the boats. Although condition is essential, a significant collector will certainly take any boat he can discover, if it’s total.

Santas made of cast iron are amongst the more pricey pieces. As you probably thought, automobiles pulled by pet dogs, elephants and goats are not as typical as horse drawn cars. That makes them desirable.

Big names in the field consist of Hubley, Pratt & Letchworth, Ives; Kyser and Rex and J & E Stevens.

In terms of investment, a collector is faced with buying inexpensive toys or a few rare and pricey ones. A couple of rare examples will appreciate faster than a a great deal of more common cast iron toys

On Oct. 12, 2001, Sotheby’s, New York, included the Covert Hegarty collection of antique toys on the block. Hegarty was a leader in toy collecting.

That’s how crucial it was. Right here are some current values for cast iron toys.

Cast iron toys.

Trolley; imitated electrical trolley, dark blue with figures on front; circa1900; 7 1/2 inches long; $1,080.

Battleship; Dent Co.; cream and yellow with blue accents; circa 1905; 20 inches long; $1,800.

Swan chariot; J & E Stevens; woman reclines in shell kind carriage; circa 1891; 9 inches long; $5,700.

Santa Sleigh (discussed); Kyser and Rex; circa 1885; 13 inches long; $15,600.

Penn Yan speedboat; Hubley; deep blue; three passengers; circa 1938; 14 inches long; $55,375.

Flying artillery with caisson; Pratt & Letchworth; 4 soldiers in full dress uniforms, 2 horses and cannon; circa 1895; 33 inches long; $65,150.

Horse drawn sleigh; Ives; sophisticated dark japanned finish; with passenger; remarkable condition; circa 1893; 19 1/2 inches long; $159,750.